Key Steps to Ensure the Successful Sale of your Home

Choosing the correct price: I am an expert in market research.  I know the area thoroughly and am always up-to-date on changes in area conditions.  You can be sure I’ll price your house appropriately.

Preparing the property for market: I’ll make certain that your house can “show its best” and be most inviting to buyers.  I will advise you on items such as staging and necessary repairs.

Marketing and advertising: I customize a marketing plan for each property. The key elements include:

Internet Exposure – 90% of buyers search for property the internet before they read an ad or pick up a phone. It is crucial that your home be listed be on as many Web sites as possible.

New Home Notifications — These include open houses for prospective purchasers as well as Cooperative Brokers. I mail color “Just Listed” open house postcards to neighbors, other targeted neighborhoods, and contacts on my database.

Promotional materials —I use high-quality marketing materials and distribute them strategically. I’ll provide a custom-designed brochure and post cards with photographs and details about your property.

Advertising – As with the marketing materials, I’ll advertise your property where it really counts.

Communication – One of the BIGGEST complaints I hear from Sellers is that the Agent does not communicate well with them.  I’ll keep you apprised with weekly reports to help you understand how the market is responding to your property.  My clients know that they can call me at any time with any questions or concerns.

Negotiation of offers – I’ll advise you on getting an offer with the best possible terms.  I’ll make sure that the buyer is financially capable and otherwise suitable to complete the purchase.

Follow-through – After you have your home under contract I’ll guide you through the inspection stage, help arrange any necessary repairs and of course, provide all the help and expertise that you need at the closing table and beyond.